Our vision & mission

“Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein

Our vision

Our vision is to make bicycle tourism better for everyone: cyclists, businesses and communities. This is the foundation of everything we do.

Our vision is aligned to our core values. They form the character of our identity and serve as the guiding principles for our behaviour and the relationships we create and sustain with our customers, partners and audience.

We strive to be trustworthy and credible through our core values:

We are authentic in everything we do, acting with integrity, honesty and professionalism at all levels of service to clients and consumers.

Our mission revolves around the quality of the cycling experience. By continuously improving the quality of the experience we will ensure that the ecosystem continues to grow and delivers better outcomes for all. As such we focus on quality – both in what we do and how we do it.

We are committed: To our vision; to helping our clients; to our end users. And to our daily grind (be it work or coffee!).

Customer focus
Our focus is to help clients and consumers succeed in their bicycle tourism journey and cycling vacations. We will always go the extra mile to be your trusted guide and provide you with an exceptional level of customer service.

Our mission

Our mission is to improve the quality and value of cycling experiences by connecting providers and consumers through a digital platform and mobile app. 

We do this by bringing together all the destination information in one seamless, integrated platform. This makes it easy for cyclists to research, plan and book amazing cycling experiences – where to ride, where to stay, eat and drink, where to hire a bike, book a guided tour and more.